DGK COMP X KOOLAID FLAVAS 7.5
Regular price $169.99
Unit price per
DGK COMP X KOOLAID FLAVAS 7.5
In 1927, Edwin Perkins created the first Kool-Aid beverage powders aimed to provide a flavourful yet affordable drink for kids.
The groundbreaking drink exploded in popularity because of its taste, price, and the Kool-Aid Man’s adventures. Nearly 100 years later, the Kool-Aid brand is still a go-to favorite for kids and adults alike, and is a major brand within the Kraft-Heinz family.
DGK is, of course, a much younger brand, but one that is at the very heart of skateboarding culture. The company was founded in 2002 and was aimed at skateboarders from less advantaged backgrounds. The company quickly achieved street cred among skateboarding fans, and became a global brand in less than a decade.